Honoring Service | the BMW Military Incentive on Veterans Day

As we observe Veterans Day, it’s a fitting time to recognize and honor the men and women who have served our country – and the sacrifices made by their families. At Competition BMW, we are privileged to serve a community that includes many veterans, active-duty, reservists and military families. In that spirit of gratitude, we invite our military-eligible customers to take advantage of the BMW Military Incentive – a special way for BMW to say “thank you” for your service.

What is the BMW Military Incentive?

BMW’s Military Incentive is a program that offers eligible individuals $500 to $5,000 toward a new vehicle lease or purchase (depending on model and configuration).
Eligibility includes:

• Active duty, reserve, National Guard personnel

• Veterans and military retirees

• First responders (where applicable)

How it works – what you should know

• Verification: To access the incentive, you’ll verify your eligibility using the online tool ID.me (used by BMW for secure identity confirmation).

• Eligible Vehicles: Most BMW models qualify.

• Combine Offers: The military incentive can typically be combined with other BMW offers or campaigns (with some exceptions)

• At our dealership: We can help you confirm eligibility, submit the verification, and apply the incentive toward your new BMW.

A Message of Thanks

To all veterans, active duty members, reservists, military families, and first responders: thank you. Your commitment and sacrifice enable us to carry on our daily lives safely and freely. On this Veterans Day, we pause with gratitude – and hope that this incentive from BMW helps make your next BMW ownership experience a little brighter.