BMW M and Kith Launches The Second Season of Collaboration
BMW and Kith have begun their second season of collaboration together! Competition BMW of Smithtown is waiting at the edge of our driver’s seat for their release to drop! This continued collaboration is due to the extreme success of their first launch in 2020 with the design of the BMW M4 Competition Coupe. There were 150 editions of this rare BMW M4, and every single unit sold out in less than 30 minutes.
Ronnie Fieg is the founder of Kith. Kith is a streetwear brand that was founded and is based in NYC. Kith is their own in-house label of premium products, but Kith also houses a curated selection of multi-brand apparel and footwear. This home of collaborative titans makes Kith a household name. Kith has humble beginnings, Fieg was working his way up the ladder first as a Floor Salesman, to Assistant Manager, to Junior Buyer then as a Buyer. Kith was founded after a 2007 collaboration with Asics, a sneaker brand, when the brand reached out to Fieg inquiring to combine talents. After Asics reached out to Fieg, the rest is history.
With over 20 years of hands-on experience, Fieg runs Kith with extreme care and consideration. Fieg aligns Kith with brands and ideations from his childhood, putting careful thought into where he pours his energy and brand. Fieg desires to shift the current landscape of fashion, while still operating under his personal philosophy of, “giving the consumer more than what they pay for.”
Currently, Kith operates in two different fields: Kith, the multifunctional lifestyle brand for men, women and children, and Kith, a progressive retail establishment. In 2015, Kith began its expansion with Kith Treats. Kith Treats, the first official branching off of the Kith brand, stemmed from his childhood dream of opening up a cereal bar one day. Fieg loves cereal, from his youth to now, therefore it is natural that Fieg has 8 different Kith Treats locations. Kith Treats is considered a staple within the Kith brand, serving up custom milkshakes, ice cream bowls and cones, new apparel and travel cups, to name a few. Kith has also opened their first restaurant in Paris, where they are bringing a taste of New York to Sadelle’s at Kith Paris.
You can see Ronnie Fieg’s fondness for his childhood reflected in the types of storefronts he opens up and by the brands he collaborates with. Fieg teamed up with BMW due to his childhood passion for the vehicle brand, which stems from his grandfather and their bond. Additionally, Fieg owns an incredible collection of BMW vehicles, including the rarity that is the BMW E30 M3 by Kith (stemming from the first season of their collaboration.)
Fieg has now transformed the 1972 BMW 1602 into a contemporary electric car. This transformation resulted in the unique, one of a kind, 1972 BMW 1602 Elektro by Ronnie Fieg.
The interior on the redesigned 1972 BMW 1602 Elektro is a wave of full-grain Merino leather in the color Caramel. The leather on the seats and in the front footwells are embossed with the Kith lettering. The Kith lettering can also be found on the renowned front BMW emblem, displaying Kith instead of BMW. The Kith branding is also plastered on all 4 center caps on the 1972 BMW 1602 Elektro wheels.
As previously mentioned, Kith operates on two different planes: a multifunctional lifestyle brand for men, women and kids, and as a progressive retail establishment. Kith is honed into each genre and the expansion is rapid. Kith strives, pun intended, to dip their toes in many different genre pools. Ronnie Fieg has opened 3 shop-in-shops in Bergdorf Goodman, Hirshleifers and Selfridges.
With such a unique and innovative brand collaborating with BMW, the result is a car as equally creative and unique! Introducing a familiar face with a new face….The BMW i4 M50 in Kith Vitality Green. For the first time ever, BMW is naming one of their paint colors after a brand partner, Kith Vitality Green. This shrubbery-inspired shade is rich, dark and not available on a serial BMW!
View this post on Instagram
The BMW i4 M50, BMW’s first fully electric model, will be sprayed with Kith Vitality Green. This rare shade will only be sprayed onto 7 BMW i4 M50 by Kith vehicles. 1 of these 7 vehicles will be auctioned off at Sotheby’s on October 7th, 2022. This singular vehicle is the only 1 of the 7 that are being sold to a global audience.
View this post on Instagram
The BMW i4 M50 combines both innovative powers of BMW M and BMW I and weaves in the street strength of Kith. The Kith version of the BMW i4 M50 will also have the redesigned BMW to Kith emblems, the hood roundel receives an outer tri-green ring that lists the collaboration, the model, the year as well as the fact this show stopping vehicle is FULLY ELECTRIC!
The rear decklid also features the Kith Motorsport logo in black, a recognizable remix to the BMW M logo. The interior also features the renowned BMW Individual Caramel Merino full-grain Merino Leather on the knee bolster, steering column, seats, side paneling, A and B posts and on the trimming on the front and rear floor mats. The front seat headrests and front center armrest are debossed with a Kith monogram pattern. The cup holder’s lid is laser-engraved with a collaborative logo and “Elektro-Auto” and the trim above the glove box is laser-engraved with “Kith Exclusive Edition.”
The BMW i4 M50 comes with the standard BMW equipment as well as a few special additions! The M sports brakes with red brake calipers pair perfectly with the adaptive M chassis, the M aerodynamic package and the BMW individual Shadow Line lights. The Professional and Plus driving assistants are also included and the fine oak wood trim is the perfect setting for the dashboard. Internally you can also find an electric sliding glass roof and externally you can also find the M high-gloss Shadow Line exterior trim.
Besides the creation of these 7 BMW i4 M50 x Kith unicorns, BMW M and Kith have also created an apparel and accessories collection together. Consumers are anticipating a green, caramel and brown color palette across 51 exclusive, unique pieces. These pieces can include and are not limited to:
- Italian Leather
- Wool Outerwear
- Double-weave Coaches Jackets and Pants
- Various styles of Knitwear
- Heavyweight Fleece Sweatsuits
- Graphic Hoodies
- Graphic T-Shirts
- Leather Keychains
- Microfiber Towels
- Car Plates
- Canteens
- Umbrellas
- Sunglasses
- Leather Duffle Bags
- Headwear
- Table Trays
- Rugs
- Pins
- Pillows
- Sunglasses
- Snowboards
- Candle created with D.S. & Durga.
These newly designed pieces are created with special Kith BMW roundel logos. Here are some amazing shots from the Kith for BMW 2022 Lookbook.
Just when Competition BMW thought BMW can’t possibly turn any more heads, the wonderful designers at BMW USA have us breaking our necks! We are so excited about the second collaboration with Kith and its founder, Ronnie Fieg. We are even more eager to see the full collection of apparel and accessories and how BMW is elegantly weaved into the designs. You can follow Kith on Instagram for the fastest updates!
0 comment(s) so far on BMW M and Kith Launches The Second Season of Collaboration