BMW and Pirelli Develop New Winter Tire Together!

Although summer is heating up the shores of Long Island from Port Jefferson to Bayport, BMW and Pirelli are already planning for a winter full of wonders. Developed specifically for the BMW 7 Series, BMW and Pirelli have unveiled and launched a brand new innovation, a newly designed winter tire, the new 20″ P Zero Winter 2 Tires!

Labelled as “A Class” in rolling resistance, this brand-new tire not only sets a fresh benchmark for tires, especially all-electric vehicle tires, but also focuses on increasing your favorite BMW vehicle‘s range capabilities. With increased range, you’ll now get even more miles for your tread. Experience unparalleled performance and uncompromised comfort while withstanding terrains of all types with Pirelli’s P ZERO Winter 2 Tires.

All tires at BMW are developed specifically for BMW models in their specific accordance and ensure the highest quality and technological standards, resulting in the BMW-specific Star-Mark seal of approval. “Made to match” BMW tires ensure the highest seal of quality with testing up to 50 different areas of criteria, including:

1. Tailor-Made and Tested- All BMW approved tires are developed for their specific, dynamic BMW model.
2. Sporty- All BMW approved tires are tailored to the BMW suspension components and adaptive systems, providing maximum levels of grip and performance.
3. Economical and Durable- Special materials and compositions help guarantee long distance comfort, reduce fuel consumption and lower noise levels both inside and outside your BMW.
4. Innovative- All BMW approved tires are ahead of the competition. Technologies such as the Digital Tire Diagnosis efficiently provides reliable information on the condition of your tires.
5. Premium Tire Manufacturers- Utilizing different manufacturers, especially Pirelli, results in a custom-built, impressive product.

Tires marked with BMW’s signature star mean that they are especially long lasting, with top ratings and feature the innovative BMW Digital Tire Diagnosis.

The Difference Between Winter and Summer Tires?

Compared to summer tires, winter tires positively impact your daily’s driving range due to a higher rolling resistance. This means your tread can tackle heavier, more torrential terrains. For more information in regards tires, from measuring your tire tread, changing your tires, winterizing your car’s tires, making the switch over from winter to summer tires, to even identifying tire damage, Competition BMW, BMW of America and Pirelli want you utilize all of our helpful resources so you can joyfully explore as prepared as your new perfect set of wheels are!

“This collaboration between BMW and Pirelli represents a significant milestone in tire technology regarding range capabilities for winter tires…We are proud to partner with Pirelli to offer our customers an exceptional driving experience that combines the known high level of snow and wet performance with a significant positive impact for our all-electric vehicles during winter times. These tires exemplify our commitment to pushing the boundaries of our cars in every dimension.” –Dr. Mihiar Ayoubi, Senior Vice President Development Driving Pleasure at the BMW Group.

As summer continues to warm the shores of Long Island from Blue Point to Wading River, BMW and Pirelli are innovating winter joyrides as we know it by planning a Q4 full of innovation and enhanced driving experiences. The unveiling of the new 20″ P Zero Winter 2 Tires showcases significant advancement in tire technology, especially during the winter and particularly for the BMW 7 Series. With a focus on safety, performance, and efficiency, these new winter tires are set to provide an exceptional driving experience, further cementing BMW’s renowned reputation for innovation and quality.