The BMW i Vision Dee: The Ultimate Companion

Driving a BMW vehicle always gets your heart racing and your energy electrified. Take exhilaration to the next level with BMW’s strategy for the future: the first BMW vehicle with a digital soul and its own independent, witty character…

Introducing the BMW i Vision Dee: The Ultimate Companion.

The perfect Digital Emotional Experience (D.E.E) is just a concept vehicle, but it is what BMW strives for in their mobility for the future! This vehicle is not just for bragging rights of having the biggest in-cabin screen, the most lines of coding or the brightest ambient lighting. The BMW i Vision Dee is based on maximizing what the user feels and experiences, all while learning from you! 

If you were wondering, no, there isn’t an echo in the cabin, Dee is trying to speak like you! The echo can’t be blamed on the eerily empty cabin either. When Competition BMW says The BMW i Vision Dee is learning from you, we mean it!

The BMW i Vision Dee is a little technologically-shy, but she instantly delivers whatever information you request and displays it on the front windshield.  You’ll definitely feel the BFFL love when you smile at the BMW i Vision Dee, her front grille will smile back! Not only can she smile, but she is capable of emoting various facial expressions!

Dee just wants to get to know you! Described by BMW, “like talking to my bestie”, Dee shifts more than just her voice, jargon and personality to adapt to your newfound friendship! Don’t be afraid, Dee will like you for you! With the ability to scan your social media profiles to learn about your hobbies, likes, dislikes and even interests, Dee can converse with you about your favorite things while you’re commuting.

BMW is tearing down all of the boundaries that are anticipated from a virtual assistant and changes what it means to be a faithful companion. The BMW i Vision Dee combines virtual reality with the world around us. Change how you view your outer-world and how the outside world views you! 

The BMW i Vision Dee is capable of constantly changing its exterior colors. This is all thanks to the BMW iX Flow Featuring E Ink! Up to 32 colors can be displayed. From solid metallic finishes, to striping candy paints or racing stripes, the BMW i Vision Dee will present itself exactly as your artist vision! Tweak your swatches to perfection, and while you’re at it, wave hello to your avatar through the driver window!

With self opening doors, the BMW i Vision Dee is eager to let you into her world. When you enter, the world as you know it will change right before your very eyes. Turn the everyday into something extraordinary: swim with the fishes while switching lanes, highlight and track cyclists without turning a knob or head, enhance roads by projecting 3D lane lines, and see and smell the beautiful flowers that frame the route to your desired destination. Your BMW i Vision Dee can also utilize seat vibrations to stimulate your sensors further!   

Find yourself immersed in the world of Dee without leaving the world of You, thanks to the BMW Mixed Reality Slider. This light-dot slider found on the dashboard does exactly that, mixes reality with cyberspace. Display driving information, the latest news, view messages, check your calendar or social feed, or project “whatever you want” (as per BMW USA) on your front windshield! 

The innovation that is presented by the engineers employed by the BMW Group prove the sky is the limit. Competition BMW absolutely adores seeing what concepts BMW USA invents and unleashes into the world. The BMW i Vision Dee is one of the many impressive innovations that delivers the level of performance that can only be achieved by BMW. We’d love to hear your feedback in regards to this new pavement princess! What colors would you select for her body panels? How do you feel about the BMW Mixed Reality Slider? If the BMW i Vision Dee was available to the public, would you submit an order for one of these beaming beamers?